Great Things Are Happening at Benchmark
BENCHMARK® Expands to Florida’s Gulf Coast
Will Manage Two St. Pete Beach Resorts Purchased by Capital Partner GencomThe Woodlands (Houston), Texas, January 2019 … Expanding its presence in Florida to the state’s popular Gulf Coast, BENCHMARK®, a global hospitality company, will manage, renovate and reposition two properties on St. Pete Beach, an award-winning destination off the coast of St. Petersburg in Tampa Bay. A venture led by Benchmark's capital partner, Gencom, has purchased the two beachfront properties, The Beachcomber Beach Resort and Hotel and The Grand Plaza Beach Hotel & Beach Resort and committed $24 million for major renovations to upgrade the two properties. Gencom and Benchmark forged a strategic management partnership in 2016.
BENCHMARK® Announces Program to Eliminate Single Use Plastics from all 80 Properties
he Woodlands, (Houston) Texas, December 2018 … "I want to say one word to you. Just one word… Plastics.” Those immortal lines from The Graduate, an iconic film released in 1967, was meant to convey the opportunities offered by the plastics industry for the newly minted college grad, Benjamin Braddock. Today, plastic products, built to last thousands of years, are now presenting not opportunities, but serious and complex environmental challenges.
BENCHMARK®, a global hospitality company, is addressing one of the most critical issues – the approximately eight million tons of plastic products that annually pollute our oceans, rivers and coastlines, endangering wildlife, littering beaches and releasing toxins into the water. Many of those products, known as “single use plastics”, comprise a significant part of those eight million tons and they are very heavily used by hotels and restaurants. Benchmark is initiating an ambitious program to reduce use of plastics in all 80 of its luxury hotels, resorts and conference centers, starting in 2019. The project, Single Use Plastic Reduction, will combine innovative technology, comprehensive policies and procedures, introduction of new, sustainable products and a sophisticated messaging program to educate hotel staff and guests as to the importance of the initiative.
BENCHMARK Makes Strategic Investment in UK’s etc.venues
BENCHMARK®, a global hospitality company, and its capital partner, Gencom, have made a strategic investment in the UK-based etc.venues, a pioneering non-residential day meetings company with 15 properties in London, Birmingham and Manchester. The move and positioning significantly increases Benchmark’s global footprint and creates exceptional opportunities for international expansion for both companies.
The partnership means that Benchmark will now operate across three continents, with a total of 80 properties in North America, the Caribbean, Japan and the United Kingdom. Recognized in the UK and on the international stage as an award-winning and particularly innovative training and events firm, etc.venues will complement Benchmark’s four hospitality services brands: Benchmark Resorts & Hotels, Gemstone Collection, Benchmark Conference Centers and the Benchmark Owner Advisory Group.
Photo credit: Matthew Joseph
Ames Boston Hotel Earns "Conversion of the Year" Award From Hilton's Curio Collection
The historic Ames Boston Hotel, a member of the Curio Collection by Hilton™ and of Gemstone Collection by BENCHMARK®, a global hospitality company, today announces that it has received the coveted “Conversion of the Year” award from Hilton.
Earlier this year, the 15-story Ames Boston Hotel completed a $6 million renovation, which saw a redesign of the hotel’s public spaces, including the Lobby, whose tiled mosaic arched ceiling was preserved, and The Library, which serves as new communal workspace for guests. With the addition of the Ames and Oliver & Oakes meeting rooms and their pre-function vestibule, Ames Boston Hotel now boasts 1,700 square feet of new private event space.
Benchmark's Wanderlust Lifestyle Travel Guide Takes Top Honors
BENCHMARK®, a global hospitality company, is the winner of the prestigious 2017 INDIE Award for the "Best Digital Marketing Campaign" from the Independent Lodging Congress. The INDIE Awards recognize independent hospitality enterprises, celebrating those independently-branded hotels and hospitality professionals who have created a path to success through innovation, a sense of place, and a spirit to serve.
Benchmark Expands in the Midwest
BENCHMARK®, a global hospitality company, is expanding its presence in the Midwest by adding The Abbey Resort and Avani Spa to its Benchmark Resorts and Hotels® brand portfolio. Set on 90 wooded acres along the shores of Geneva Lake, the year-round resort draws vacationers, corporate groups and sports enthusiasts to its scenic location. Situated in Fontana-on-Geneva Lake, just 75 miles from downtown Chicago and 45 miles from Milwaukee, the area has a long history as a vacation retreat for wealthy industrialists and is known for its quaint towns and historic homes as well as its spectacular lake, woodlands and the area’s unique 26-mile Geneva Lake Shore Path hiking trail. The Abbey Resort joins Benchmark’s other noted Midwestern properties, including Racine, Wisconsin’s legendary Wingspread Retreat & Executive Conference Center and Chicago’s Eaglewood Resort & Spa.