Our Corporate Toolbox
We Manage Every Aspect of Hospitality
The Heart of a Startup
The Experience of an Institution
We provide our valued clients, owners, partners and customers a unique combination of seasoned support and trailblazing proficiency. Our passion and focus are on specialization, not standardization.
An Unrivaled Approach to Hospitality
Our core business is serving and meeting the needs of ownership. We are the industry leader in providing extraordinary experiences. Over the past four decades, we have mastered the art of experiential and transformational travel, consistently surpassing the expectations of our stakeholders and ownership. Our diverse portfolio, which includes resorts, hotels and conference centers, reflects our ability to enterprise while maintaining a consistency of quality, service and specialized, guest-dedicated experiential hospitality that’s unparalleled.
SALES & MARKETING
We Outmaneuver the Competition
Sales and marketing are woven into the very fabric of our DNA. Our decades of proven experience, dedicated and innovative expertise and unrivaled team of seasoned sales and marketing professionals are what separate us from the competition and big-box brand hotels. We consider it our responsibility to our clients, owners, partners and customers to continue to try new ideas and approaches, staying nimble and engaged every step of the way.
AREAS OF EXPERTISE
- Hotel and resort direct sales
- Revenue and distribution management
- Direct marketing
- Cross-channel digital marketing
- Social media
- Food & beverage sales and marketing
- Creative development
- Targeted guest modeling
- Market development
- Public relations
TOTAL PROFIT MANAGEMENT
Total Customer Value
Revenue management in our industry has typically focused on room yield. But as guests demand more personalized experiences, better culinary options and expanded services, there are additional—and substantial—opportunities for revenue growth. That’s why we look at the full value of each guest, focusing on improving yield from all sources across the entirety of their stay.
- Tracking revenue across every department
- Completing cost modeling in each area
- Improving yield from all revenue sources
GLOBAL REVENUE CENTER
Powerful & Progressive
Our state-of-the-art reservations call center, located in our Home Office, provides cutting-edge technology to access information and rapidly respond to specific customer needs.
- Comprehensive property support with reservation capture and management
- 24/7 reservation accessibility
- Pre- and post-marketing merchandising and communication
- Advanced reservation sales training
- Shop call monitoring
- Detailed reporting of volume, capture and conversion
- Centralized on-hold messaging
The Definition of Delicious
We’ve developed more than 90 different restaurant concepts, bringing culinary innovations to a diverse and discriminating clientele across our portfolios. Our culinary approach is customized for each location, and we’re constantly exploring new ways to incorporate local foods to provide unique flavors and a unique experience for our guests.
Our far-reaching partnership with internationally acclaimed chef Stephan Pyles is taking our food and beverage program to ambitious new levels. Chef Pyles has been at the forefront of a renaissance in American cooking, pioneering New American Cuisine and the hugely popular Modern Southwestern Cuisine. In partnership with our chefs, Home Office and general managers, Pyles is creating and launching programs in food and beverage recruitment, restaurant design, culinary training, research, menu development and more.
DESIGN, DEVELOPMENT & CONSTRUCTION
Breaking New Ground
In addition to the management and marketing of properties, we provide design, construction and pre-opening technical services for a variety of projects. Our feasibility programming, budgeting and specification systems and database are unique in the hotel, resort and conference center industry.
We have assisted owners and developers with the design, construction and opening of more than 60 major developments, representing an investment of $4 billion and encompassing over 12 million square feet of new, renovated and expanded space.
Give Your Assets a Competitive Edge
We have decades of experience working with property owners to achieve short- and long-term financial goals. Our experienced Finance team interprets and delivers actionable financial intelligence that supports our partners as they make decisions that guarantee maximum profitability; decisions that ultimately improve property value based on superior financial performance.
IT & TECHNOLOGY
Flexibility & Uniformity
The Benchmark Innovation Technology Team does it all—designing networks, defining systems, managing vendors, coordinating trainings and maintaining or evolving current systems. They are always searching for the latest tools and solutions to increase quality, efficiency, productivity and guest satisfaction while reducing overall costs.
Our Owner Advisory Group (OAG) is a hotel asset management and owner advisory company serving owners across a wide spectrum of hotel product types and classes, including full-service and select-service, branded and non-branded, value-oriented, conference centers and luxury resorts. OAG was formed in 2011 to serve property owners who demand high-performance from their asset management firm—and we deliver.