SEEKING ADVENTUROUS TRAVELERS & ENTERPRISING OWNERS
Benchmark’s four decades of innovation have placed us at the forefront of hotel, resort & conference center development and management. We are developers, designers, financial analysts, marketers, culinary innovators, and dedicated operators who share an uncompromising passion for exceeding expectations at every opportunity—for our owners, stakeholders, guests and employees. We think in terms of maximization and optimization, not standardization. Since no two assets and no two markets are the same, we apply a personalized, customized approach to our diverse portfolio that’s tailored to the property, ownership’s needs and local and regional markets.
Our approach is unique, and it's uniquely successful.
OUR CAPABILITIES SPAN THE ENTIRE HOSPITALITY LIFELINE
Backed by the Power of Benchmark.
We have over 30 years of hotel management, real estate investment and asset management experience combined with the best business intelligence tools in the industry.
WE’RE PASSIONATE ABOUT WHAT WE DO
We empower our employees to deliver experiences that make a difference to our owners and guests and nourish our company culture. Benchmark strongly encourages the pursuit of a balance of Living, Learning and Leisure with the philosophy that people excel in an environment that fosters creativity and determination.
Visit our Benchmark Careers page.
Partners In Groundbreaking Innovation
Benchmark’s pioneering approach in redefining the meeting experience can be traced back to the birth of the company. Burt Cabañas identified and envisioned the extraordinary potential of the meetings industry, and the need for an organization where brightest minds from the best meeting venues in the world could collaborate and collectively benefit from their knowledge and expertise. In 1981, just one year after Burt founded Benchmark, he and a other industry visionaries formed IACC. Since that time, IACC has evolved to represent the epitome of a meeting and conference destination, with only the top 1% of meeting venues earning IACC certification.
In addition to being one of the founders, Burt went on to be a president and active supporter of IACC. In 2012, the organization presented him with the IACC Global Distinguished Service Award in honor of his contributions. Alex Cabañas carries on the family legacy, becoming Global President of IACC in 2015 after a number of years as an IACC member and vice president of the IACC-Americas chapter.
PASSIONATE PEOPLE AND ORGANISATIONS DELIVERING INNOVATIVE AND EXCEPTIONAL MEETING EXPERIENCES.
IACC (International Association of Conference Centers) is a global community of passionate people and organizations delivering innovative and exceptional meeting experiences. This not-for-profit global trade association’s mission is to bring together the brightest industry minds to promote the best meeting venues, which deliver exceptional meeting experiences. IACC members deliver the IACC Meeting Experience by complying with IACC’s stringent Quality Standards and agreeing to IACC’s Code of Ethics.
The key benefits of IACC membership include marketing and business growth opportunities; educational events and courses, networking at member’s conferences and meetings, benchmarking, the immensely popular global Copper Skillet Culinary Competition that celebrates the artistry of IACC-member chefs from around the world, and the IACC Code of Sustainability, which supporting green meeting environments, initiatives and best practices. IACC has over 300 members in 23 countries across the Americas, Europe, Africa and Australasia. There are IACC members in the United States, Canada, Australia, Japan, China, Kenya, Nigeria, Denmark, Sweden, Belgium, France, Switzerland, Spain, the United Kingdom, Ukraine, The Netherlands, Germany, Hungary, Mongolia and the Philippines.
"Understanding the key trends in the delivery of meetings and the environments needed for an optimum experience is important for planners and venue operators. With the help of our partners, including Benchmark, we invest in research to give us valuable information and understanding and allow us to make informed decisions linked to investment in meetings."
- Mark Cooper, IACC’s CEO
"In an ever-changing fast paced industry where constantly things are evolving, innovation, creativity, and our own ability to be nimble and responsive to those changes is huge. Paramount to our success. Paramount to the success of the assets. It is by far the most critical cultural factor of how we do what we do." - Alex Cabañas
IT’S ALL ABOUT THEM—NOT US
At Benchmark, we take the separation of ownership and management seriously, doing everything we can to act in the owner’s best interest. It’s important to note that we don’t own real estate, which frees us to act in the best interest of our ownership clients in every aspect of our business. That’s important because the risk and reward of real estate ownership deserve our full attention and the stewardship of our owners’ investments.
We don’t advertise our management services, so nearly everything we do comes from a referral from someone who knows us and our reputation. Our reputation is of vital importance to us as it serves as the best possible advertising.