Sales & Marketing Expertise

More than any other discipline, sales and marketing is at the forefront of our vision, and woven into the very fabric of our business culture and everything we do. Our proven experience, dedicated expertise, and seasoned team of sales and marketing professionals, is what delineates Benchmark from the competition and big-box brand hotels.

A Seasoned Team of Professionals

Both the Benchmark Resorts & Hotels, and Gemstone Collection portfolios are firmly rooted in a strategic approach to always be engaged, progressive, nimble, proactive, and strive to outmaneuver our competition everyday. The Benchmark corporate marketing leadership team has nearly 20 decades of combined authoritative knowledge and curated experience.

The team is proficient in hotel and resort direct sales, revenue and distribution management, direct marketing, cross-channel online marketing, web- based marketing, mobile marketing, customer relationship and social media marketing, online reputation management, award–winning creative development, tactical marketing execution, targeted guest modeling, market development, global public relations, and street-smart guerilla marketing.