Benchmark Press & Releases

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Benchmark and Gemstone Unveil New Company, New Identity, 4 Distinct Brands

Following a landmark merger of Benchmark Hospitality International and Gemstone Hotels & Resorts, the collective company has launched an expanded organization and portfolio, new corporate identity, and four distinct brands.  The launch of the combined, iconic companies, to be known as “BENCHMARK”, a global hospitality company, will include over 70 unique and distinctive hotels, resorts and conference centers, 8,000 guestrooms, 10,000 employees and a combined management team of highly respected hospitality executives from both companies, noted for their seasoned and global experience, entrepreneurial spirit and proven expertise in sales & marketing, finance, operations and food & beverage.


Benchmark Resorts & Hotels and Gemstone Hotels & Resorts Join Together

New Company Operates 58 Independent Properties in US and Internationally 

The Woodlands (Houston), Texas, July 11, 2016  Benchmark Hospitality International® and Gemstone Hotels & Resorts, a Gencom affiliate, both recognized global leaders in the management and marketing of resorts, hotels and conference centers, announce that Benchmark and Gemstone have joined together to create a portfolio of 58 unique and distinctive properties with 10,000 staff members across the globe. 

"This merger was a natural fit," explains Benchmark Hospitality International CEO Alex Cabañas.  "Not only do we share a similar focus on unique and independent properties, but our organizational cultures and values align extremely well."  Mr. Cabañas continues with, “We felt it was critical to share this exciting news with our clients and employees before the press release went public.” Cabañas concludes with, “Though this has not been common in other industry mergers, for us it was the right thing to do to ensure the change and transition was thoroughly embraced by our ownership clients and team members.” 


MEETINGS TODAY JUNE 2016 - Six chefs from IACC Americas, Australia Asia Pacific and European member venues competed for the Global Copper Skillet at Convene Midtown East on April 19. 

The event served as the final stage in a three-part competition. The following day, during the IACC Americas Award Banquet, Canadian and Australian chefs were named as the Global Copper Skillet winners and took hom the coveted Cooper Skillet Award. 


HOTEL BUSINESS  APRIL 2014 - If change is the engine that often  keeps a successful business chugging  along, Benchmark Hospitality  International® is apparently aboard the  bullet train.  Having kept a largely low profile  within the industry since it was founded  by Burt Cabañas in 1980, Benchmark  this year is looking to raise the bar,  continuing to build on a decade of  growth that has seen The Woodlands,  Texas-based management company  advance to 40 properties across  two distinct property portfolios:  Benchmark Hotels & Resorts® and  Personal Luxury Hotels & Resorts®, as  well as several additional corporate  conference centers.  

 (Photos posted with permission from Hotel Business)

Such success has been able to  drive internal change as well, with  multi million-dollar investments into  technology, sales systems, training  and staff.  The biggest change, however, came  this past January when the engineer  of the entire enterprise decided it was  time for someone else to drive the  train.

Having kept a largely low profile within the industry since it was founded by Burt Cabañas in 1980, Benchmark this year is looking to raise the bar, continuing to build on a decade of growth that has seen The Woodlands, Texas-based management company advance to 40 properties across two distinct property portfolios: Benchmark Hotels & Resorts® and Personal Luxury Hotels & Resorts®, as well as several additional corporate conference centers.

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