Benchmark's distribution and channel management solution optimizes profitability and multiple revenue streams across global markets through next-generation reservations connectivity and technology, revenue management, interactive marketing and ecommerce, and property level sales and marketing.

 A supportive team of experts

Our success is driven by an outstanding team of experts who work closely with the properties to exceed expectations by seizing user engagement and maximizing converted bookings to generate the highest possible top-line revenues and bottom-line profitability. Through superior distribution execution and management, Benchmark hotels are connected to all major booking channels with total control of strategic direction, rates, and guest room inventory at all times. 

Benchmark’s global distribution system (GDS) provides connectivity to nearly 800,000 travel agency terminals worldwide, and instant consumer-direct booking access through millions of websites around the globe.

With the ultimate objective of directing as much guestroom reservation traffic to our proprietary websites as possible, the Benchmark Next Generation Booking Engine® maximizes user friendly navigation and up-sell functionality to drive reservation transactional value. The progressive intuitive navigation and flexibility provide for ease of add-on merchandising, higher rated room category up sell, extended stay promotion, and increased crossproperty selling opportunities.

With the strategic and tactical advantage of an exclusive private label chain code, our marketing efforts can focus on the unique and distinctive characteristics of the Benchmark collection of hotels and resorts. With an exclusive and select BE GDS chain code, we are able to communicate directly to those travel professionals who are familiar with our properties, allowing Benchmark to compete as a distinct and alternative brand to the big hotel chains and megabrands. This chain code platform allows us to strengthen and build loyalty, provide access to value opportunities, offer VIP booking assistance, directly offer guaranteed rates and availability, and optimize booking conversions and revenues. 

This chain code platform allows us to strengthen and build loyalty, provide access to value opportunities, offer VIP booking assistance, directly offer guaranteed rates and availability, and optimize booking conversions and revenues.


The Benchmark chain code allows us  to strengthen  and build loyalty,  provide access to value opportunities,  offer VIP booking assistance,  directly offer guaranteed rates and availability, and optimize  booking conversions and revenues.